Service Designer & User Researcher

Designing services
that listen
before they speak.

I bring design thinking, ethnographic rigour, and participatory methods to complex service challenges. Working across health, local government, and social impact to deliver research-led, iterative design that puts people at the centre of strategy.

View my work Get in touch →

Where my practice lives

Service Designer User Researcher PhD Researcher Illustrator

Design Thinking◆ Ethnographic Research◆ Agile Delivery◆ Co-Design◆ Service Strategy◆ Iterative Prototyping◆ User Research◆ Stakeholder Engagement◆ Systems Thinking◆ Visual Facilitation◆ Design Thinking◆ Ethnographic Research◆ Agile Delivery◆ Co-Design◆ Service Strategy◆ Iterative Prototyping◆ User Research◆ Stakeholder Engagement◆ Systems Thinking◆ Visual Facilitation◆

Who I am

I am a service designer and user researcher with a PhD and a track record leading complex, multi-stakeholder research programmes. My practice combines rigorous qualitative inquiry with applied design thinking, translating deep human insight into strategic service interventions that work at scale. I have worked across health, local government, and the voluntary sector with one consistent commitment: the people a service is built for must be central to building it.

🔍

Deep Research

Strategic problem framing through ethnographic inquiry and longitudinal fieldwork. I surface the systemic patterns that drive evidence-based, iterative service change.

🤝

Co-Design

Structured participation that builds organisational buy-in alongside genuine community ownership. Engagement that generates robust evidence to inform design decisions.

✏️

Visual Thinking

Complex research translated into artefacts that move strategy forward. Blueprints, system maps and synthesis frameworks designed to work in boardrooms and community spaces alike.

⚖️

Equity-Led

A strategic commitment to inclusive design that reduces risk, improves delivery outcomes, and builds services that work for everyone, especially those hardest to reach.

What I bring to the table

Methods and capabilities across research and design phases.

User Research

Interviews · Observation · Diary Studies · Participatory Action Research · Usability testing · Surveys · Focus groups

Ethnography

Immersive fieldwork · Thick description · Cultural analysis · Longitudinal study · Empathy · Pattern analysis

Co-Design & Facilitation

Workshop design · Creative methods · Consensus building · Agile sprints · Ethics

Service Design

Journey Mapping · Service Blueprinting · Ecosystem Mapping · Behaviour Mapping · Personas · Co-design · Iterative Prototyping · Stakehol

Synthesis & Strategy

Thematic analysis · Affinity mapping · HMW framing · Strategic recommendations · Double Diamond · GDS Standards · Agile Delivery · Theory of Change · Systems Thinking · Value Proposition Canvas

Tools

Figma · Miro · Adobe Creative Suite · Procreate · Sketch · Microsoft Whiteboard · Kumu · Notion · Trello · Microsoft Office ·NVivo · Atlas.ti · Dovetail · Otter.ai · Surveymonkey · Typeform · Mural

Let's work together.

I am open to service design and user research roles across public sector, health, and social impact, in-house or consultancy. If you are working on a service that needs to work better for the people it serves, I would love to hear from you.

✉ Email me in LinkedIn ◎ Instagram