A little about me

Hi, I'm
Devika.

Service designer, user researcher, illustrator, and chronic postcard collector. I believe the smallest spark of curiosity about how people live can lead to the most meaningful change in the services that shape their lives.

Service Designer User Researcher PhD Researcher Illustrator
Devika Sharma
The story

I came to service design through a simple, stubborn question: why do so many services fail the people they are supposed to help? That question led me to a PhD, three years of immersive participatory fieldwork, and a deep conviction that the answer almost always lives in the gap between what an organisation believes it offers and what a person actually experiences.

My practice is built on the belief that good research is the most strategic thing a designer can do. Before a blueprint, before a prototype, before a workshop. There is the considerate, careful work of genuinely listening. Of sitting with complexity long enough to understand it. That is where my strategic work begins.

Outside of work I am almost always reading something, planning the next trip, hunting for a postcard in a market somewhere, or deep in a crime drama. I think the best designers are endlessly curious about people, stories and the world. That curiosity and storytelling is what I bring to every project.

A few snapshots

Reading in the park Postacards in Lille PhD Awards Pilates class Museums Participatory lego exploration Reading in the park Postacards in Lille PhD Awards Pilates class Museums Participatory lego exploration

Right now

A living snapshot. Updated through the seasons of my life.

📖

Currently reading

Butter

Asako Yuzuki. Food, obsession, and the uncomfortable truths women are expected to swallow.

📺

Currently watching

Pluribus

I have a feeling it'll make for interesting conversations with friends.

💻

Currently learning

Claude Code

Teaching myself AI-assisted coding. Turns out a service designer who can build things is a useful thing to be.

✈️

Travelling to

Côte d'Azur

Looking forward to the cerulean sea and charming towns of the French Riviera.

🍳

Cooking on repeat

Braised Gochujang Chicken

The perfect weeknight meal!

🗺️

Current passion project

The NRI Bride's Playbook

For the Indian bride with seventeen tabs open and a spreadsheet for everything. Building the thing I wish existed.

How I work

Miro is my best friend.

My thinking is visual before it is verbal. I reach for a mind map the way other people may reach for a notepad. By the time an idea becomes a sentence, it has usually already been a cluster of sticky notes, a web of connections, and several failed diagrams.

I work best in the messy middle of a project, when the research is in progress and the direction is vague. That is the moment I find most energising, and where I think I add the most value.

01

Mind maps first, always. Every project starts on a Miro board. I map before I plan, and I plan before I design.

02

I talk to a lot of people. I believe data does not tell you what it feels like to navigate a broken system.

03

I love to plan. Behind every project (work or personal) is my trusty repertoire of Asana, Notion and colour-coded spreadsheets.

04

I sit with ambiguity. Three years of a PhD teaches you not to panic when there is no answer yet. The answer usually comes if you ask the right questions or change your perspective.

Experience

A track record across doctoral research, public sector service design, and independent practice with a consistent thread of participatory, creative work.

March 2025 – Dec 2025

Footwork Trust

Researcher & Designer

  • Developed Communities for Health, a strategic design research project generating policy evidence on community-led health innovation and neighbourhood services across the UK through mapping and analysis of innovation projects.
  • Designed and facilitated co-creation and design thinking workshops with stakeholders, translating complex findings into prioritised, actionable journey recommendations for senior audiences.
  • Produced high-quality written research outputs including briefings, visual summaries and a public-facing website presenting findings and design recommendations clearly to senior stakeholder audiences.
  • Applied iterative feedback loops with health innovators and policymakers, embedding agile and responsive ways of improving research outputs for improved clarity and audience buy-in.
Service Design Health Policy Co-creation Agile Delivery Stakeholder Engagement

Jan 2022 – Oct 2025

Loughborough University, London

Doctoral Researcher

  • Led a fully funded, multi-phase user research programme over 3.5 years, independently scoping, planning and executing a complex mixed-methods study on participatory design and community-led urban change across 100+ participants.
  • Applied a broad range of research methods including ethnographic fieldwork, qualitative interviews, participatory action research, documentary analysis and surveys, selecting methods based on research questions and participant context.
  • Synthesised complex qualitative and ethnographic datasets into frameworks and tools subsequently adopted by Footwork Trust, demonstrating the ability to translate insight into practical, measurable change.
  • Leveraged AI tools to accelerate literature synthesis, qualitative analysis and pattern identification, applying emerging technologies pragmatically to improve research and design workflow efficiency.
  • Presented research at conferences and internal forums; produced outputs for both technical and non-specialist audiences.
Ethnographic Research Mixed Methods Participatory Design Research Synthesis Longitudinal Study

Feb 2023 – Oct 2024

Footwork Trust

Researcher — Learning Framework

  • Designed and implemented an organisational Learning Framework applied across a national funding programme, People and Place, distributing £200,000 across 20 community innovation projects — embedding behaviour change principles and reflective practice into programme delivery.
  • Designed and facilitated participatory learning day visits functioning as rich contextual research and engagement events, co-designed with participants and adapted to different local contexts, stakeholder needs and accessibility requirements.
  • Conducted mixed user research across 100+ participants including community innovators, residents, councillors, policymakers and funders, applying a range of methods to uncover nuanced user needs and service pain points.
  • Managed multiple senior stakeholder relationships simultaneously — councillors, policymakers, funders, community innovators and residents — maintaining trust and alignment across a complex programme landscape.
  • Deployed service design methods including journey maps, service maps, ecosystem maps, collaborative documentary film and written blogs, translating findings into clear recommendations for senior decision-makers and funders.
  • Applied Government Digital Service (GDS) standards and agile working practices to improve delivery and evidence base of housing and community programmes through a user-centred approach.
Learning Design Journey Mapping Co-Design Agile Delivery Systems Mapping Behaviour Change

Jan 2023 – Feb 2024

Loughborough University, London

Course Tutor (Postgraduate)

  • Delivered postgraduate seminars for the Design and Identity module, using compelling narrative storytelling and presentation skills to communicate complex ideas on identity, culture, and spatial practice.
  • Provided individual coaching and feedback, helping students articulate design decisions clearly and build confidence in presenting their work to diverse audiences.
  • Contributed to curriculum development through structured feedback, working to improve the overall learning experience and raise the standard of student output.
Teaching Curriculum Design Coaching

Aug 2023 – Oct 2023

Loughborough University, London

Research Assistant

  • Conducted interdisciplinary research exploring the interrelationship of quality sleep, energy consumption and construction strategy, framing findings to meet predetermined research objectives.
  • Applied mixed-methods research incorporating qualitative and quantitative user research to uncover nuanced user needs, behaviours and feedback.
  • Produced data-driven insights to facilitate future research iteration and strategic decision-making.
Mixed Methods Quantitative Research Research Ethics

2021

Camden Council & UAL

Service Designer as part of Masters

  • Led ethnographic research and co-design workshops to understand trust barriers between families and Early Help services in the London Borough of Camden.
  • Designed and iterated reflective practice tools adopted by frontline workers, improving relational continuity between service providers and families.
  • Delivered synthesis presentations to senior leadership described as among the most impactful the team had received, directly influencing strategic service decisions.
Co-Design Public Sector Ethnography Service Strategy
Education

Academically rigorous training across design, service design, and research with distinction and award recognition at every level.

2022 – Oct 2025

Loughborough University, London

PhD — Design Innovation

Awarded Arts & Humanities Research Council (AHRC) Technē Doctoral Training Partnership Grant and scholarship — valued at approximately £150,000. Research focused on participatory design, community-led urban change, and design activism.

2020 – 2021

University of the Arts, London

MA Service Design

Grade: Distinction

Collaborative Major Project with internship at Vuslat Foundation (May – Dec 2021). Projects included Camden Shares (Camden Council & UAL), Our Herd (Vuslat Foundation & Triyoke), Creative Host and Green Patch (Southwark Council).

2017 – 2020

Lancaster University

BA (Hons) Design

Grade: First Class

LICA Award for Outstanding Academic Achievement in Design. Gold Lancaster Award.

Want to work together?

I am open to service design and user research roles. Let's talk.