I came to service design through a simple, stubborn question: why do so many services fail the people they are supposed to help? That question led me to a PhD, three years of immersive participatory fieldwork, and a deep conviction that the answer almost always lives in the gap between what an organisation believes it offers and what a person actually experiences.
My practice is built on the belief that good research is the most strategic thing a designer can do. Before a blueprint, before a prototype, before a workshop. There is the considerate, careful work of genuinely listening. Of sitting with complexity long enough to understand it. That is where my strategic work begins.
Outside of work I am almost always reading something, planning the next trip, hunting for a postcard in a market somewhere, or deep in a crime drama. I think the best designers are endlessly curious about people, stories and the world. That curiosity and storytelling is what I bring to every project.